GROW model

SymboliCard GROW model - 960x768 pixel - 110588 byte

Using the card during the coaching session


At the beginning of the development process, the objective is to form a bond based on mutual trust and acceptance between coach and client. The structure and expectations should be clear in the cooperation so the client can see, what kind of trend and technique will serve as the foundation of the coaching. The GROW model can make the individual stages transparent and easy to understand so the client will be well aware of which step comes after another.


The model

The GROW model is one of the most popular and widely used tool in the personal/business development sector.
The standard was introduced by Graham Alexander, one of the most famous executive coach of the United Kingdom, along with John Whitmore, highly respected author of many textbooks and a pioneer of coaching and leadership development.
This model mainly focuses on problem solving and achieving the desired target, concentrating on the process of finding a solution.


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